Project Description

project brief

This project involved designing a digital strategy platform for a real estate consulting firm, with a focus on strategic repositioning and business model innovation.
My role included UI/UX design, visual storytelling, and the integration of clear content structures that support decision-making processes.
Using Adobe XD and Adobe Creative Cloud, I developed a user-friendly concept that simplifies complex planning steps. The final product was implemented on WordPress, ensuring easy content management and flexibility for future adjustments.

technology Used

  • Adobe Creative Cloud

  • Adobe XD (Prototyping)

  • UI UX Design Guidelines

  • WordPress

connecting the digital era

The aim was to create a visual and functional connection between traditional real estate consulting and modern digital tools.
By introducing clear navigation, interactive elements, and a structured layout, the platform helps users understand planning processes, identify opportunities, and act confidently in a changing market.

This section of the site builds a bridge between strategy, technology, and usability — with a strong focus on intuitive access and clarity.

challenges we’ve faced

During the project, we encountered several key challenges:

  • 1
    Translating complex business content into clear user flows without losing depth or professionalism.
  • 2
    Aligning visual style with corporate identity in a way that feels both modern and trustworthy.
  • 3
    Balancing technical detail with accessibility, especially for non-specialist stakeholders.
  • 4
    Ensuring responsiveness and usability across different screen sizes and devices in a corporate context.

the final result

The final platform presents a clear, professional interface tailored to the needs of the real estate and consulting industry.
Users can easily follow strategic planning steps, from analysis to execution, and access resources in a logical, well-structured way.

The clean design and smooth user experience reflect the values of precision, reliability, and future-orientation — key for successful positioning in a competitive environment.